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what is a website bucket

What is a website bucket and why do I need them on my website?

You'll see website buckets a lot on homepages, because they work. Underneath the main header image on the homepage of a website, you'll often see almost a menu of options or services - usually 3-5.

These 'buckets' are there so that the user can quickly see what they're interested in and navigate to that particular page - preventing them from feeling lost and just leaving the site.